Mgr SRGM Trade Strategy
Company: The Hershey Company
Location: Hershey
Posted on: May 4, 2024
|
|
Job Description:
Mgr SRGM Trade Strategy
Posted Date:
Apr 29, 2024
Requisition Number:
121857
Location: Hershey, PA or Remote
Summary:
The Manager, SRGM Trade Strategy will support the development of
customer investment strategy and tactical trade promotion
optimization recommendations for Sales teams supporting Hershey's
U.S. Large Format customer base ($2B+ in Sales). The Manager will
lead the entire end to end trade promotion optimization program
across the Large Format channel, leveraging a pioneering suite of
tools to influence and drive value-creating decisions in
partnership with the Sales Vice Presidents for Food East/West, the
Target Sales VP, and his / her teams of Sales Directors and CSEs.
The Manager will design and lead the training and best practice
sharing processes across all SRGM analysts and be responsible for
developing best-in-class Trade Strategy tools and analytical
approaches. The Manager will also represent SRGM as a subject
matter expert in attending and facilitating strategic conversations
during customer plan reviews and top-to-top customer meetings to
optimize promotional effectiveness. This will require strong
collaboration with other functions including Sales, Commercial
Planning, Category Management, Finance, Marketing, and U.S.
Strategy. This is an exciting opportunity to help achieve Hershey's
ambition of having a best-in-class Strategic Revenue Growth
Management function.
This position requires personal leadership and initiative, critical
and strategic thinking, cross-functional collaboration, ability to
work under pressure to meet deadlines, strong customer/channel
knowledge, strong financial acumen and business judgement, and
leadership presence.
Major Duties/Responsibilities:
Identify and evaluate promotion optimization opportunities, in
partnership with Sales VPs and his / her teams of Sales Directors
and CSEs, to drive profitable sales and share growth across the
U.S. Large Format channel and develop strategic sell-in stories to
ensure insights are commercialized
Serve as the lead for developing best-in-class Trade Strategy tools
and analytical approaches (e.g., Tableau, PEA) that integrate
multiple data sources to provide a full picture of the top and
bottom line impacts of promotions for both Hershey and retailers.
Collaborate with cross-functional partners to optimize
functionality and effectiveness, and lead SRGM analyst
cross-training and best practice sharing
Leverage a pioneering suite of tools, combined with analytical
rigor at a channel and customer-specific level, create strategic
Large Format channel annual promotional guidelines and guardrails
to ensure growth-driving insights are commercialized throughout
U.S. Large Format sales teams
Develop and expand Hershey's promotional offer innovation
capabilities, a key growth pillar and investment (-$1.3M annual
cost) for SRGM, across all categories and channels to identify new
and innovative promotional offer structures, combined with
historical in-store results / analytics to uncover best-in-class
insights and commercialize results with top sales teams
Execute complex and comprehensive analyses to support the
development of channel-level and customer-level promotional
strategies that achieve sales, share, and profitability objectives
and facilitate strategic conversations with internal Sales
Directors and retailers (including customer reviews and top to top
meetings) to evaluate tradeoffs and commercialize opportunities
Preferred Skills and Experience:
Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell,
Tableau, Alteryx), with proven ability to synthesize multiple data
sources (e.g., internal TPM and P&L data, 3rd party syndicated
data) to develop insights and strategy recommendations
Strong analytical skills and business / financial acumen
Strong collaboration and communication skills
Strong presentation skills, leadership presence, and ability to
influence up the organization
Problem-solving mentality, intellectually curious, and strong
critical thinking skills
Entrepreneurial skills and style
Ability to prioritize and manage multiple projects and initiatives
simultaneously
Experience working in, and helping to develop, a new function is a
plus
Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its
nuances
Strong working knowledge of SAP is a plus
Minimum Required Experience:
5+ years of business experience, with strong preference for
multiple years of experience in FMCG analytical role(s)
Ideally experience in Sales, Finance, Marketing, or analytical
functions (e.g., Category Mgmt)
Familiarity with FMCG industry customer base and working knowledge
of retail merchandising and in store execution tactics
preferred
Education: BA/BS in Finance, Economics, Marketing, Business
Administration or Equivalent
#LI-MH1
#Remote
Nearest Major Market: Harrisburg
Keywords: The Hershey Company, Harrisburg , Mgr SRGM Trade Strategy, Other , Hershey, Pennsylvania
Click
here to apply!
|