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Marketing Lead Specialist - Deloitte Consulting Finance Transformation

Company: Deloitte
Location: Harrisburg
Posted on: May 13, 2022

Job Description:

Marketing Lead Specialist - Deloitte Consulting Finance Transformation

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs? We are seeking a passionate and experienced professional to play in this role.

We are looking for an entrepreneurial and passionate marketing manager or seasoned lead specialist to join our Consulting Marketing team to support the Finance Transformation Strategic Growth Offering.

What you'll do:

In this role, you'll work closely with the Finance Transformation marketing team on the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that enhance our Finance Transformation brand in the market and illustrate the breadth and depth of our finance expertise serving CFOs and finance executives.

  • Develop and drive fully integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels
  • Own the strategy and execution of our marquee eminence series - Crunch time for CFOs - to enhance awareness of Deloitte's finance capabilities and build our brand as trusted advisors to the CFO
    • Provide strategic counsel, idea generation and consultation in support of Finance Transformation's growth agenda, including driving 'down-funnel' engagement through targeted demand generation campaigns
      • Create a consistent 'voice' to the market and amplify our brand leveraging the full spectrum of our finance capabilities working across different businesses within Deloitte including Audit & Assurance, Tax and Risk & Financial Advisory
      • Collaborate across our accelerators team - specifically the CFO Program - to amplify Deloitte's brand with key executive stakeholders
        • Engage our internal agency on the successful execution of campaigns, and help oversee the on-time and on-budget delivery of campaigns
        • Manage external agency relationships to execute specialized projects
        • Develop metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics
        • Bring innovative thinking and leading marketing practices to all marketing activities
          • Marketing professional with a minimum of 7+ years relevant experience
          • A Bachelor's degree, preferably in communications, marketing, English, public relations or journalism, is required
          • Strong writing, editing, and copy-editing skills
          • Proven success in developing and executing marketing campaigns within a large business, preferably in professional services
            • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
            • Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects with aggressive due dates and quick turn-around times
              • Strong executive presence and comfort working with and advising senior management
              • Knowledge of the latest marketing measurement platforms
              • Interest in exploring new multi-media channels to leverage externally and internally
              • Strong organizational and coordination skills and attention to detail
              • Flexible and able to thrive in a fast-paced environment
              • Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
              • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
                The team

                Deloitte's Consulting Marketing team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

                How you'll grow

                At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.


                At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

                Deloitte's culture

                Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

                Corporate citizenship

                Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

                Recruiter tips

                We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you're applying to. Check out recruiting tips from Deloitte professionals.




Keywords: Deloitte, Harrisburg , Marketing Lead Specialist - Deloitte Consulting Finance Transformation, Advertising , Harrisburg, Pennsylvania

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