Ecommerce Marketing Associate
Company: HHM
Location: Harrisburg
Posted on: May 16, 2022
Job Description:
Job DescriptionOpportunity: eCommerce Marketing Associate –
Branded portfolioHHM is looking for a self-starting individual who
has an entrepreneurial spirit and an eagerness to learn digital
marketing and project management including search engine
optimization, search engine marketing, web design/development,
eCommerce channels, social media, local marketing, and eCommerce.
The eCommerce Marketing Associate is responsible for assisting the
HHM eCommerce Department with the day-to-day management and
execution of eCommerce marketing tactics, strategies, and
promotions for the growing collection of branded hotels within the
portfolio.This position reports directly to the Director of
eCommerce for the branded portfolio. This position supports
administrative and digital marketing coordination and eCommerce
tasks, working cooperatively with regional directors, senior
managers, and property-level management to advance HHM's company
goals while supporting and directing regional and local-level
online strategy and promotions. Responsibilities:
- eCommerce, website performance, paid media, and social media
reporting
- Image and digital asset organization and distribution
- Third-party site updates and audits
- Shared drive organization and file management
- Invoice processing
- Proofreading and editing of internal and external
materials
- Project management software superuser (Jira and
Basecamp)eCommerce and Digital Marketing support duties include:
- Provide eCommerce and Digital Marketing support for the
eCommerce Department and the direct property level teams on all
aspects of digital marketing, project and client management
services
- Assist eCommerce Directors and Managers with strategy
execution. Tactics include digital advertising, copywriting and
editing, search engine, and website optimizations, paid search
marketing, online media campaign management, multi-channel
marketing campaigns, etc
- Administer content updates across multiple hotel website
properties on an ongoing basis to promote special offers, optimize
the homepage, ensure relevancy, etc.
- Works in tandem with Email Marketing, Content, and Creative
teams on omnichannel efforts to achieve branding and content
marketing goals
- Facilitates website feature requests with website development
teams
- Responsible for merchandising opportunities and management
across websites to maximize hotel conversion and revenue
- Conduct reporting on marketing production, analyze data and
expenditure for hotels
- Audit branded hotel sites on a monthly basis to ensure
messaging and offer alignment; perform SEO audits quarterly; update
content as needed on brand hotel websites
- Audit booking engines on a consistent basis to ensure best
practices are being followed
- Assist and support hotel listings, citations, and content on
various online directories and travel agency websites in
partnership with local property leaders and the Revenue Management
Department including Google My Business, Yext, and TripAdvisor
- Assist in project life cycle through requirements gathering,
design, development, testing, and launch
- Assist with Internet marketing budget planning and management
for ongoing campaigns
- Support Sales and Revenue Department regarding promotional and
tactical marketing, eTools, and electronic media
- Maintain clear lines of communication with property leaders,
eCommerce Marketing Managers, Internet marketing vendors, Revenue
Management team members, and Vice President of eCommerce to ensure
clear scope and project progress
- Update job knowledge by participating in educational
opportunities (conferences, workshops, and industry events),
reading professional publications, and maintaining a network of
industry playersQualifications:
- Associate's Degree in Business Administration or higher. Degree
in the field of Marketing, Advertising, or Hospitality/Travel
degree a plus
- At least one year of hotel property level sales and/or
marketing experience, account management, or internship experience
at a digital marketing/online advertising agency
- Knowledge of the hospitality and travel industry and marketing
technology solutions a plus
- Website analytics experience a plus (Google Analytics)
- Website content management experience required (WordPress,
SquareSpace, etc)
- Strong writing and communication skills
- Strong organizational skills and highly detail-oriented
habits
- Technical acumen for learning digital technologies
- Analytical mindset
- Proficient in MS Office and MS Excel
- Diligent work habits and ability to meet deadlines
- Self-motivated, creative, confident, and energetic
personality
- Must be a team player
- Content management and web analytics experience
- Ability to independently organize and complete multiple tasks
and projectsAbout CompanyHHM Benefits and Perks
- Medical, Dental and Vision Health Insurance
- Paid Time Off
- 401k Company Match
- Free Basic Life Insurance
- Travel Discounts
- Employee Assistance and Wellness Program
- Educational/Professional DevelopmentWhat We Believe
- People Are Our Capability – Hearts That Serve – Only Excellence
– Stay Nimble - Own It
Keywords: HHM, Harrisburg , Ecommerce Marketing Associate, Advertising , Harrisburg, Pennsylvania
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