Ecommerce Marketing Associate

Company: HHM
Location: Harrisburg
Posted on: May 16, 2022

Job Description:

Job DescriptionOpportunity: eCommerce Marketing Associate – Branded portfolioHHM is looking for a self-starting individual who has an entrepreneurial spirit and an eagerness to learn digital marketing and project management including search engine optimization, search engine marketing, web design/development, eCommerce channels, social media, local marketing, and eCommerce. The eCommerce Marketing Associate is responsible for assisting the HHM eCommerce Department with the day-to-day management and execution of eCommerce marketing tactics, strategies, and promotions for the growing collection of branded hotels within the portfolio.This position reports directly to the Director of eCommerce for the branded portfolio. This position supports administrative and digital marketing coordination and eCommerce tasks, working cooperatively with regional directors, senior managers, and property-level management to advance HHM's company goals while supporting and directing regional and local-level online strategy and promotions. Responsibilities:

• eCommerce, website performance, paid media, and social media reporting
• Image and digital asset organization and distribution
• Third-party site updates and audits
• Shared drive organization and file management
• Invoice processing
• Proofreading and editing of internal and external materials
• Project management software superuser (Jira and Basecamp)eCommerce and Digital Marketing support duties include:
  • Provide eCommerce and Digital Marketing support for the eCommerce Department and the direct property level teams on all aspects of digital marketing, project and client management services
  • Assist eCommerce Directors and Managers with strategy execution. Tactics include digital advertising, copywriting and editing, search engine, and website optimizations, paid search marketing, online media campaign management, multi-channel marketing campaigns, etc
  • Administer content updates across multiple hotel website properties on an ongoing basis to promote special offers, optimize the homepage, ensure relevancy, etc.
  • Works in tandem with Email Marketing, Content, and Creative teams on omnichannel efforts to achieve branding and content marketing goals
  • Facilitates website feature requests with website development teams
  • Responsible for merchandising opportunities and management across websites to maximize hotel conversion and revenue
  • Conduct reporting on marketing production, analyze data and expenditure for hotels
  • Audit branded hotel sites on a monthly basis to ensure messaging and offer alignment; perform SEO audits quarterly; update content as needed on brand hotel websites
  • Audit booking engines on a consistent basis to ensure best practices are being followed
  • Assist and support hotel listings, citations, and content on various online directories and travel agency websites in partnership with local property leaders and the Revenue Management Department including Google My Business, Yext, and TripAdvisor
  • Assist in project life cycle through requirements gathering, design, development, testing, and launch
  • Assist with Internet marketing budget planning and management for ongoing campaigns
  • Support Sales and Revenue Department regarding promotional and tactical marketing, eTools, and electronic media
  • Maintain clear lines of communication with property leaders, eCommerce Marketing Managers, Internet marketing vendors, Revenue Management team members, and Vice President of eCommerce to ensure clear scope and project progress
  • Update job knowledge by participating in educational opportunities (conferences, workshops, and industry events), reading professional publications, and maintaining a network of industry playersQualifications:
    • Associate's Degree in Business Administration or higher. Degree in the field of Marketing, Advertising, or Hospitality/Travel degree a plus
    • At least one year of hotel property level sales and/or marketing experience, account management, or internship experience at a digital marketing/online advertising agency
    • Knowledge of the hospitality and travel industry and marketing technology solutions a plus
    • Website analytics experience a plus (Google Analytics)
    • Website content management experience required (WordPress, SquareSpace, etc)
    • Strong writing and communication skills
    • Strong organizational skills and highly detail-oriented habits
    • Technical acumen for learning digital technologies
    • Analytical mindset
    • Proficient in MS Office and MS Excel
    • Diligent work habits and ability to meet deadlines
    • Self-motivated, creative, confident, and energetic personality
    • Must be a team player
    • Content management and web analytics experience
    • Ability to independently organize and complete multiple tasks and projectsAbout CompanyHHM Benefits and Perks
      • Medical, Dental and Vision Health Insurance
      • Paid Time Off
      • 401k Company Match
      • Free Basic Life Insurance
      • Travel Discounts
      • Employee Assistance and Wellness Program
      • Educational/Professional DevelopmentWhat We Believe
        • People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

Keywords: HHM, Harrisburg , Ecommerce Marketing Associate, Advertising , Harrisburg, Pennsylvania