Marketing Sr Specialist: Consulting Smart Factory Hybrid Business
Company: Deloitte
Location: Harrisburg
Posted on: June 24, 2022
Job Description:
Marketing Senior Specialist- Marketing Excellence
Are you a marketing professional who is unafraid to think
differently, always thinks strategically, and keeps current on the
latest trends? Are you a team player who can creatively build
campaigns tied to business objectives? Do you see yourself as a
strong, driven collaborator who is looking to take your skills to
the next level? We are seeking a passionate and experienced
professional to join our US Consulting Hybrid Businesses Marketing
team to design and execute integrated marketing campaigns that
relentlessly build demand for our Brand. The ideal candidate will
have a keen interest in technology with prior marketing experience
in product marketing and/or B2B professional services with the
ability to drive and manage a robust marketing program for a
portfolio of technology and business process offerings. If this is
you, hit the "apply now" button!
Work You'll Do:
The Consulting Marketing Senior Specialist will work with the
Consulting Hybrid Business portfolio marketing team to develop and
execute the strategic market plan for Deloitte's Smart Factory
Hybrid Business with a focus on bringing energy, creativity, and
innovation to the campaign. In this role, your responsibilities
will include:
- Strategic Marketing Planning - developing and executing
integrated go-to-market plans
- Campaign Development and Implementation - liaising with
internal and/or external agency to executing against market
strategy and messaging through high-impact marketing campaigns that
use new and innovative techniques such as lead generation, lead
nurturing, digital and social media marketing
- Market Sensing & Research - identifying research needs, execute
research studies and projects, and analyze research in order to
stay current on market trends, competitive activity, Consulting
priorities, and identify opportunities
- Facilitate the Client Journey - including strategic input and
oversight of content and activations that support the strategic
marketing plan in capturing client attention, including (but not
limited to) narrative messaging and visual identity, website pages,
social media postings, blogs, sales enablement material, event
experience and copy, while looking across channels to ensure
consistency in messaging, tone and client experience
- Content Development - including copy creation, editing and
review/approval for activations such as website, placemats/sales
sheets, client stories and other sales and marketing materials that
support the strategic marketing plan
- Thoughtware Execution and Commercialization - facilitating
go-to-market launch and promotion
- Event Support - leading the charge on planning, execution, and
post event activities, including ROI capture
- Data and Analytics - developing data-driven reports that tell a
compelling story against defined KPIs, while articulating clearly
defined and actionable recommendations against results
- Stakeholder & Agency Collaboration and Management - working
across multiple teams including the business leaders, internal and
external communications, analyst relations, alliances and
Deloitte's in-house Green Dot Agency
Required Qualifications:
- 3-5+ years of related experience in marketing, with a focus on
business marketing strategy and planning
- Understanding of integrated marketing communications strategies
and tactics and how they come together to provide measurable
results
- Understanding of brand management and product portfolio
strategy
- Familiarity and demonstrable skill with market research,
analytics, and synthesis into a story with actionable output
- Team-oriented approach with ability to take initiative,
prioritize and simultaneously manage multiple projects and tasks
while meeting client expectations and deadlines
- Outstanding interpersonal, written, verbal and presentation
skills
- Polished executive presence and professional client service
manner
- Demonstrated ability to be collaborative and interact with all
levels of management
- Flexibility, adaptability and level of comfort with ambiguity
and fluid priorities
- Strong project management skills, with attention to detail and
excellent follow-through skills
- Superior Microsoft Office skills (e.g., Word, Excel,
PowerPoint, Outlook); familiarity with integrating various
technologies to support marketing efforts
- Bachelor's Degree in Marketing, Communications, or related
business field
- Ability to travel 10%, on average, based on the work you do and
the clients and industries/sectors you serve
- Limited immigration sponsorship may be available.
Preferred Qualifications:
- Experience in technology focused services and solutions
- Previous experience in a professional services environment
- Advanced degree
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Keywords: Deloitte, Harrisburg , Marketing Sr Specialist: Consulting Smart Factory Hybrid Business, Advertising , Harrisburg, Pennsylvania
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