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Marketing Sr Specialist: Consulting Smart Factory Hybrid Business

Company: Deloitte
Location: Harrisburg
Posted on: June 24, 2022

Job Description:

Marketing Senior Specialist- Marketing Excellence

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong, driven collaborator who is looking to take your skills to the next level? We are seeking a passionate and experienced professional to join our US Consulting Hybrid Businesses Marketing team to design and execute integrated marketing campaigns that relentlessly build demand for our Brand. The ideal candidate will have a keen interest in technology with prior marketing experience in product marketing and/or B2B professional services with the ability to drive and manage a robust marketing program for a portfolio of technology and business process offerings. If this is you, hit the "apply now" button!

Work You'll Do:

The Consulting Marketing Senior Specialist will work with the Consulting Hybrid Business portfolio marketing team to develop and execute the strategic market plan for Deloitte's Smart Factory Hybrid Business with a focus on bringing energy, creativity, and innovation to the campaign. In this role, your responsibilities will include:

  • Strategic Marketing Planning - developing and executing integrated go-to-market plans
  • Campaign Development and Implementation - liaising with internal and/or external agency to executing against market strategy and messaging through high-impact marketing campaigns that use new and innovative techniques such as lead generation, lead nurturing, digital and social media marketing
  • Market Sensing & Research - identifying research needs, execute research studies and projects, and analyze research in order to stay current on market trends, competitive activity, Consulting priorities, and identify opportunities
  • Facilitate the Client Journey - including strategic input and oversight of content and activations that support the strategic marketing plan in capturing client attention, including (but not limited to) narrative messaging and visual identity, website pages, social media postings, blogs, sales enablement material, event experience and copy, while looking across channels to ensure consistency in messaging, tone and client experience
  • Content Development - including copy creation, editing and review/approval for activations such as website, placemats/sales sheets, client stories and other sales and marketing materials that support the strategic marketing plan
  • Thoughtware Execution and Commercialization - facilitating go-to-market launch and promotion
  • Event Support - leading the charge on planning, execution, and post event activities, including ROI capture
  • Data and Analytics - developing data-driven reports that tell a compelling story against defined KPIs, while articulating clearly defined and actionable recommendations against results
  • Stakeholder & Agency Collaboration and Management - working across multiple teams including the business leaders, internal and external communications, analyst relations, alliances and Deloitte's in-house Green Dot Agency
    Required Qualifications:
    • 3-5+ years of related experience in marketing, with a focus on business marketing strategy and planning
    • Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
    • Understanding of brand management and product portfolio strategy
    • Familiarity and demonstrable skill with market research, analytics, and synthesis into a story with actionable output
    • Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines
    • Outstanding interpersonal, written, verbal and presentation skills
    • Polished executive presence and professional client service manner
    • Demonstrated ability to be collaborative and interact with all levels of management
    • Flexibility, adaptability and level of comfort with ambiguity and fluid priorities
    • Strong project management skills, with attention to detail and excellent follow-through skills
    • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
    • Bachelor's Degree in Marketing, Communications, or related business field
    • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
    • Limited immigration sponsorship may be available.
      Preferred Qualifications:
      • Experience in technology focused services and solutions
      • Previous experience in a professional services environment
      • Advanced degree
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Keywords: Deloitte, Harrisburg , Marketing Sr Specialist: Consulting Smart Factory Hybrid Business, Advertising , Harrisburg, Pennsylvania

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