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Jr. Online PR Specialist

Company: WebFX, Inc.
Location: Harrisburg
Posted on: June 24, 2022

Job Description:

Hi there! We're WebFX, a full-service digital marketing agency based in the US (but with a global presence) and we'd love to meet you! We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people w-ho take pride in their marketing work and enjoy having a little fun at the same time.

Why Choose WebFX?

  • We've been named the Best Place To Work in Pennsylvania 7 years in a row
  • We're expanding! New offices in Guatemala, St Petersburg FL, Lancaster PA (and York, PA and Cape Town South Africa coming in 2022)
  • Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)
  • Love animals? Cool, so do we! That's why we have a Pet Friendly Office
  • Profit Sharing
  • Need that caffeine fix? On-site cappuccino machine, Little Amps Coffee Bar (with a barista!) & Tea Bar
  • On-site Yoga sessions
  • On-site Fitness Center ------ ---
  • 150% Company Match Of Personal Charity Donations
  • Supplemental Insurance
  • 100% Company Match 401K
  • Generous Paid Time Off
  • Employee Wellness Program
  • Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books
  • Humanitarian Trips ------
  • Health/Vision/Dental Coverage
  • New Parent Support
  • Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code
  • Home Buyer Program
  • Personal Desk Fund
  • Green Commute Benefits
  • Pawternity Leave
  • Merit-based promotionsWhat We're Looking For

    Desired Education
    Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
    GPA above a 3.4

    General Knowledge
    Solid understanding of the Internet, copywriting, customer service and Internet technologies
    Basic understanding of keyword research and selection (Desired)
    Basic understanding of SEO (Desired)

    Experience
    General web marketing experience
    Internship/part-time/summer job/ experience are a plus
    Blogging experience (Desired)
    Basic HTML or image editing experience (Desired)
    Customer service experience in any industry (Desired)
    Administrator/moderator of a forum or blog (A bonus)
    "Power" Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)

    Qualities
    Outstanding written communication skills
    Demonstrates ability to get things done
    Continuously follows up on content placement pitches that weren't successful the first or second time
    Facebook account with over 100 friends (Only used to verify web understanding- desired but not required)
    Twitter account with over 50 followers (Only used to verify web understanding- desired but not required)

    What You'll Do

    Responsibilities
    Coordination of content creation and placement
    Build relationships with bloggers, publishers, and journalists based on our clients' industries
    Research and pitch created content ideas to bloggers, publishers, and journalists
    Learn, test, and implement new SEO content and linking best practices
    Post original content relevant to our clients' keywords and SEO campaigns
    Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
    Use web analytics to determine the impact of content campaigns
    Ability to manage content creation workflow
    Ability to think critically and creatively to pitch content based on our clients' SEO keywords
    Ability to meet and exceed monthly production goals
    Client interaction: The Jr. Online PR Specialist role is not a client-facing position

    Percentage Breakdown
    35% building relationships with publishers
    20% branding
    15% analytics/data analysis
    10% online asset research and topic discovery
    10% writing
    5% reporting
    5% social media

    Training
    Our "Bootcamp" web marketing training program will be provided for new WebFX "family members" to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
    On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

    What You'll Get

    Opportunities for Growth
    WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

    Compensation
    $42,000 - $44,000 (potentially higher based on work experience)
    Potential additional bonus may be offered for GPA's of 3.8+ & graduating with high honors
    Above 1500 Twitter followers with 4 to 1 follow ratio: Add $500 (We are only using for experience - not marketing to followers)

    Candidates interested in the Jr. Online PR Specialist position may also have interest in:
    Digital marketing, public relations, PR, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, customer service, writing, editing, research, communications, entry level, etc.

    Check out our culture on social media:
    Instagram
    Twitter
    Facebook

    We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? Great! Apply now!

    • You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

Keywords: WebFX, Inc., Harrisburg , Jr. Online PR Specialist, Advertising , Harrisburg, Pennsylvania

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