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Marketing Researcher (Public Affairs)

Company: Meta
Location: Harrisburg
Posted on: July 27, 2022

Job Description:

**Summary:** Our marketing team is focused on establishing the collective value our apps provide and building the positive reputation of the company.Were seeking a Marketing Researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebooks comms and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing/communications strategy and execution. Above all, we are looking for someone who is both a skilled researcher and strategist uncovering not just what people think and feel, but integrating it with outside context, and helping translate what it means into communication plans and executions. The ability to work quickly and adapt to an ever-changing environment is a must.**Required Skills:** Marketing Researcher (Public Affairs) Responsibilities:1. Design and execute quantitative and qualitative research to support the Facebook companys Public Affairs marketing team2. Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights3. Test and refine the effectiveness of creative executions and campaigns**Minimum Qualifications:** Minimum Qualifications:4. 8+ years of qualitative and quantitative primary research experience5. Experience working on political campaigns or public affairs issues6. Experience executing full-cycle research from survey design, discussion guide creation, and reporting7. Experience making sound methodological decisions and defend research8. Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness9. Experience being a storytelling. Experience providing inputs (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)**Industry:** Internet**Equal Opportunity:** Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Keywords: Meta, Harrisburg , Marketing Researcher (Public Affairs), Advertising , Harrisburg, Pennsylvania

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