Marketing Researcher (Public Affairs)
Posted on: July 27, 2022
**Summary:** Our marketing team is focused on establishing the
collective value our apps provide and building the positive
reputation of the company.Were seeking a Marketing Researcher to
play an integral role in producing breakthrough messaging, creative
and content that helps support Facebooks comms and policy. In order
to do this, you will conduct market research to understand the
perspective of critical stakeholder audiences. Then you will work
with a tight, cross-functional team to help translate audience
insights into marketing/communications strategy and execution.
Above all, we are looking for someone who is both a skilled
researcher and strategist uncovering not just what people think and
feel, but integrating it with outside context, and helping
translate what it means into communication plans and executions.
The ability to work quickly and adapt to an ever-changing
environment is a must.**Required Skills:** Marketing Researcher
(Public Affairs) Responsibilities:1. Design and execute
quantitative and qualitative research to support the Facebook
companys Public Affairs marketing team2. Guide positioning,
messaging, creative briefs, marketing and communications strategy
based on consumer insights3. Test and refine the effectiveness of
creative executions and campaigns**Minimum Qualifications:**
Minimum Qualifications:4. 8+ years of qualitative and quantitative
primary research experience5. Experience working on political
campaigns or public affairs issues6. Experience executing
full-cycle research from survey design, discussion guide creation,
and reporting7. Experience making sound methodological decisions
and defend research8. Experience working on integrated marketing
campaigns, especially digital. This includes informing campaign
strategy, creative development, and measuring effectiveness9.
Experience being a storytelling. Experience providing inputs (i.e.
frames, positioning, messaging) and clear outputs (memos, creative
briefs, decks)**Industry:** Internet**Equal Opportunity:** Facebook
is proud to be an Equal Opportunity and Affirmative Action
employer. We do not discriminate based upon race, religion, color,
national origin, sex (including pregnancy, childbirth, or related
medical conditions), sexual orientation, gender, gender identity,
gender expression, transgender status, sexual stereotypes, age,
status as a protected veteran, status as an individual with a
disability, or other applicable legally protected characteristics.
We also consider qualified applicants with criminal histories,
consistent with applicable federal, state and local law. Facebook
is committed to providing reasonable accommodations for candidates
with disabilities in our recruiting process. If you need any
assistance or accommodations due to a disability, please let us
know at email@example.com.
Keywords: Meta, Harrisburg , Marketing Researcher (Public Affairs), Advertising , Harrisburg, Pennsylvania
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