Marketing Communications Specialist

Company: Ascensus
Location: Harrisburg
Posted on: August 7, 2022

Job Description:

Section 1: Position Summary

The Marketing Communications Specialist will be responsible for content development, execution, oversight, and strategy related to key Marketing campaigns and initiatives, as well as unification initiatives. Through consultation, creativity, and a focus on sound UX, this individual will be responsible for collaborating with key stakeholders to implement effective communications plans and crafting copy that drives desired outcomes. This includes developing content within Ascensus brand standards for all types of touchpoints (e.g., operational, value add, and commercial) with a primary focus on writing for digital experiences, such as web and email.

Section 2: Job Functions, Essential Duties, and Responsibilities

* Generate marketing ideas by translating strategic initiatives and industry trends into tactical solutions


* Understand and assess business needs in order to determine the best marketing approach and to scope resourcing demands


* Manage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and branding


* Represent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutions


* Establish strong relationships with business stakeholders by delivering on project specifications and deadlines


* Create meaningful content that is clear, actionable, and engaging-converting leads to clients and turning clients into loyal fans


* Utilize Microsoft office suite - Word, PowerPoint and Excel-as well as web-based email, project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operations


* Participate in and adhere to quality control best practices related to proofreading, reviews, and securing approvals


* Measure effectiveness of communications using such methods as A/B testing



Section 3: Experience, Skills, Knowledge Requirements

* Excellent writing, editing, project management, and presentation skills


* Minimum of 5 years of related experience. Samples and portfolio are required


* Four-year college degree, marketing/communications or related field; Masters highly desired


* An understanding of a regulated industry; financial services experience a plus


* Decision-making and follow-through skills


* Ability to manage complex projects independently


* Strong attention to detail related to material accuracy, data, logic, consistency, brand standards, project planning, proofreading


* Ability to provide consultative advice and work successfully in a team environment


* Familiarity with publishing to content management systems, like Word Press, Weebly, and SiteCore a plus


* Adhere to our core values: People Matter. Quality First. Integrity Always.



We are proud to be an Equal Opportunity Employer

At Ascensus, we aspire to make a difference for others. We are a technology-enabled services company that helps people save for retirement, education, and healthcare through our network of institutional, financial advisor, and state partners. Our culture is guided by sound principles, is committed to high standards, operates with transparency, and welcomes diversity-housed within our Core Values: People Matter. Quality First. Integrity Always.

As a leading independent recordkeeping services partner, retirement plan third-party administrator, and government savings facilitator, we aim to hire associates who find pride in going to work every day knowing that they help more than 12 million people save for what matters.

Ascensus provides equal employment opportunities to all associates and applicants for employment without regard to ancestry, race, color, religion, sex, (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, national origin, age, physical or mental disability, medical condition (including cancer and genetic characteristics), marital status, military or veteran status, genetic information, sexual orientation, criminal conviction record or any other protected category in accordance with applicable federal, state, or local laws ("Protected Status").

Keywords: Ascensus, Harrisburg , Marketing Communications Specialist, Advertising , Harrisburg, Pennsylvania