Marketing Communications Specialist
Company: Ascensus
Location: Harrisburg
Posted on: August 7, 2022
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Job Description:
Section 1: Position Summary
The Marketing Communications Specialist will be responsible for
content development, execution, oversight, and strategy related to
key Marketing campaigns and initiatives, as well as unification
initiatives. Through consultation, creativity, and a focus on sound
UX, this individual will be responsible for collaborating with key
stakeholders to implement effective communications plans and
crafting copy that drives desired outcomes. This includes
developing content within Ascensus brand standards for all types of
touchpoints (e.g., operational, value add, and commercial) with a
primary focus on writing for digital experiences, such as web and
email.
Section 2: Job Functions, Essential Duties, and
Responsibilities
* Generate marketing ideas by translating strategic initiatives and
industry trends into tactical solutions
* Understand and assess business needs in order to determine the
best marketing approach and to scope resourcing demands
* Manage all aspects of complex communications, including content
development, project planning, and the creation of multiple
versions based on data, logic, and branding
* Represent marketing at key meetings to provide status updates,
consultation, general project support, and innovative solutions
* Establish strong relationships with business stakeholders by
delivering on project specifications and deadlines
* Create meaningful content that is clear, actionable, and
engaging-converting leads to clients and turning clients into loyal
fans
* Utilize Microsoft office suite - Word, PowerPoint and Excel-as
well as web-based email, project management and CMS software tools
to assist in the management of workflow, content, planning, and
other marketing operations
* Participate in and adhere to quality control best practices
related to proofreading, reviews, and securing approvals
* Measure effectiveness of communications using such methods as A/B
testing
Section 3: Experience, Skills, Knowledge Requirements
* Excellent writing, editing, project management, and presentation
skills
* Minimum of 5 years of related experience. Samples and portfolio
are required
* Four-year college degree, marketing/communications or related
field; Masters highly desired
* An understanding of a regulated industry; financial services
experience a plus
* Decision-making and follow-through skills
* Ability to manage complex projects independently
* Strong attention to detail related to material accuracy, data,
logic, consistency, brand standards, project planning,
proofreading
* Ability to provide consultative advice and work successfully in a
team environment
* Familiarity with publishing to content management systems, like
Word Press, Weebly, and SiteCore a plus
* Adhere to our core values: People Matter. Quality First.
Integrity Always.
We are proud to be an Equal Opportunity Employer
At Ascensus, we aspire to make a difference for others. We are a
technology-enabled services company that helps people save for
retirement, education, and healthcare through our network of
institutional, financial advisor, and state partners. Our culture
is guided by sound principles, is committed to high standards,
operates with transparency, and welcomes diversity-housed within
our Core Values: People Matter. Quality First. Integrity
Always.
As a leading independent recordkeeping services partner, retirement
plan third-party administrator, and government savings facilitator,
we aim to hire associates who find pride in going to work every day
knowing that they help more than 12 million people save for what
matters.
Ascensus provides equal employment opportunities to all associates
and applicants for employment without regard to ancestry, race,
color, religion, sex, (including pregnancy, childbirth,
breastfeeding and/or related medical conditions), gender, gender
identity, gender expression, national origin, age, physical or
mental disability, medical condition (including cancer and genetic
characteristics), marital status, military or veteran status,
genetic information, sexual orientation, criminal conviction record
or any other protected category in accordance with applicable
federal, state, or local laws ("Protected Status").
Keywords: Ascensus, Harrisburg , Marketing Communications Specialist, Advertising , Harrisburg, Pennsylvania
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