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Manager, Omnichannel Marketing C-Store

Company: The Hershey Company
Location: Hershey
Posted on: April 3, 2024

Job Description:







Manager, Omnichannel Marketing C-Store










Posted Date:


Mar 20, 2024









Requisition Number:


121310











Job Location: Hershey, PA

Hershey preferred, but open to remote (close to major airport)



ROLE SUMMARY:

The Omnichannel Marketing Manager for the C-Store Channel is a pivotal member of the HSY Sales team responsible for the development and implementation of loyalty, digital and in-store Shopper Marketing programs to grow sales, profits, and market share for Hershey and our C-store customers.



KEY RESPONSIBILITIES:

* Lead development and execution of omnichannel marketing programs. Includes managing digital media, Retailer Media, merchandising, creative briefs, and other custom content.

* Provide thought leadership to C-Store sales team on activation, loyalty programs, and digital fundamentals working closely with CSEs to bring best practices to their retailers.

* Collaborate with Hershey's CSE's and/or customers to identify and execute with excellence Shopper Marketing programs that tie to innovation launches, or key tentpole events (such as March Madness/Fall Football) that leverage Shopper insights to increase conversion, build baskets and enhances experience

* Manage point of sales materials creation for retail team to utilize in C-Store working closely with sales planning to identify opportunities to drive incremental demand on key AMP programs and shippers

* Assist in the testing, management and measurement of retail media campaigns to determine effectiveness

* Manage the annual merchandising plan with Merch COE, brief creative agency, route and influence final merchandising with customer, assist in managing top and bottom-line impact to Hershey

* Develop and manage integrated program timelines as well as shared files for tracking projects and programs

* Translate data insights into demand generation. Collaborate with sales, category strategy and insights teams to make fact-based recommendations for merchandising, marketing, and promotional opportunities.

* Meet with customers regularly in collaboration with CSE's to formulate and execute annual plans



QUALIFICATIONS (Knowledge, Skill, Education, Experience, etc):

Education: Bachelor's degree required

Experience: 5 years sales and/or marketing experience required, some customer facing experience a plus

* Knowledge of retail sales and application of brand strategies

* Ability to operate in an ambiguous environment. Strong problem solving and project management skills, proven ability to work on multiple assignments at once.

* Proficiency: MS Office including Excel, PowerPoint. Clear communication and presentation skills.

* Travel 20% of time



#LI-AM1

#LI-Remote









Nearest Major Market: Harrisburg


Keywords: The Hershey Company, Harrisburg , Manager, Omnichannel Marketing C-Store, Advertising , Hershey, Pennsylvania

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