HarrisburgRecruiter Since 2001
the smart solution for Harrisburg jobs

Manager, Omnichannel Marketing C-Store

Company: The Hershey Company
Location: Hershey
Posted on: April 3, 2024

Job Description:

Manager, Omnichannel Marketing C-Store

Posted Date:

Mar 20, 2024

Requisition Number:


Job Location: Hershey, PA

Hershey preferred, but open to remote (close to major airport)


The Omnichannel Marketing Manager for the C-Store Channel is a pivotal member of the HSY Sales team responsible for the development and implementation of loyalty, digital and in-store Shopper Marketing programs to grow sales, profits, and market share for Hershey and our C-store customers.


* Lead development and execution of omnichannel marketing programs. Includes managing digital media, Retailer Media, merchandising, creative briefs, and other custom content.

* Provide thought leadership to C-Store sales team on activation, loyalty programs, and digital fundamentals working closely with CSEs to bring best practices to their retailers.

* Collaborate with Hershey's CSE's and/or customers to identify and execute with excellence Shopper Marketing programs that tie to innovation launches, or key tentpole events (such as March Madness/Fall Football) that leverage Shopper insights to increase conversion, build baskets and enhances experience

* Manage point of sales materials creation for retail team to utilize in C-Store working closely with sales planning to identify opportunities to drive incremental demand on key AMP programs and shippers

* Assist in the testing, management and measurement of retail media campaigns to determine effectiveness

* Manage the annual merchandising plan with Merch COE, brief creative agency, route and influence final merchandising with customer, assist in managing top and bottom-line impact to Hershey

* Develop and manage integrated program timelines as well as shared files for tracking projects and programs

* Translate data insights into demand generation. Collaborate with sales, category strategy and insights teams to make fact-based recommendations for merchandising, marketing, and promotional opportunities.

* Meet with customers regularly in collaboration with CSE's to formulate and execute annual plans

QUALIFICATIONS (Knowledge, Skill, Education, Experience, etc):

Education: Bachelor's degree required

Experience: 5 years sales and/or marketing experience required, some customer facing experience a plus

* Knowledge of retail sales and application of brand strategies

* Ability to operate in an ambiguous environment. Strong problem solving and project management skills, proven ability to work on multiple assignments at once.

* Proficiency: MS Office including Excel, PowerPoint. Clear communication and presentation skills.

* Travel 20% of time



Nearest Major Market: Harrisburg

Keywords: The Hershey Company, Harrisburg , Manager, Omnichannel Marketing C-Store, Advertising , Hershey, Pennsylvania

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Pennsylvania jobs by following @recnetPA on Twitter!

Harrisburg RSS job feeds