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Sequencing Market Development Manager

Company: Thermo Fisher Scientific
Location: Harrisburg
Posted on: September 8, 2020

Job Description:

Job Description: Job Title: Sequencing Market Development Manager Requisition ID: 123589BR Location: US - Remote What will you do? This position is responsible for supporting the strategic development and evolution of Marketing programs and promotions to generate revenue and margin growth as well as customer engagement within Capillary Electrophoresis business, Genetic Science Division (GSD). This role will collaborate across Product Management, Commercial Operations, Finance, Sales Training, Strategic Marketing and the Creative team. RESPONSIBILITIES: * Initiate communication and partnership with the CE Product Management team, CE BU Marketing team, cross business/cross platform marketing teams to secure profitable programs that support Marketing Campaigns and CE business growth * Deliver application content based on CE platform in collaboration with R&D and PM * Develop marketing strategies for products, solutions and applications including company websites and social media * Work closely with regional sales teams, regional marketing teams and global marketing teams on program development and implementation * Create and execute lead generation programs * Analyze data to determine campaign efficiency * Ensure creative marketing materials undergo regular review and adhere to brand guidelines * Continuously seek improvement and drive execution in the promotions processes as needed to provide efficiencies. * Work with cross-functional partners (Agency) to determine the best execution for promotions in order to deliver a best-in-class customer experience. * Own the communication process to ensure all parties are aware of new promotions and have executed their portion of the work to ensure a smooth launch. * Other duties as assigned How will you get there? Education: * Bachelor's degree in marketing/Science, communications, business management * MBA is an advantage Experience: * 5+ years related experience * Strong project management skills * Must be able to think strategically and apply analytics to make decision and provide recommendations * Ability to set priorities in a dynamic work environment * Customer-focused service and solution orientation * Strong interpersonal and organizational skills * Ability to work independently and in a team environment * Excellent oral and written communication skills * Resourcefulness * Strong decision-making and problem-solving skills * Ability to work with minimal supervision * Detail-oriented and highly accurate, with excellent follow-up skills * Proficient with MS Office, MS Outlook, office equipment' Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com. *GTSDouble

Keywords: Thermo Fisher Scientific, Harrisburg , Sequencing Market Development Manager, Executive , Harrisburg, Pennsylvania

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