Community Marketing Manager - Central Pennsylvania
Company: DICK'S Sporting Goods
Location: Harrisburg
Posted on: July 31, 2022
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Job Description:
DescriptionResponsible for supporting, creating, executing and
evaluating events, programs and marketing strategies at the local
and territory level to uniquely brand Dick’s Sporting Goods as the
#1 authentic sports, Omni-channel retailer that serves and inspires
athletes and outdoor enthusiasts to achieve their personal best
through the relentless improvement of everything we do.
Additionally, this person is responsible for driving traffic, sales
and profitable results. This position is part of the Marketing Team
that supports our overall Marketing goals in conjunction with
Dick’s Sporting Goods overall corporate goals and brand plan. This
person establishes and maintains relationships with our corporate
Marketing Team as well as Regional Vice Presidents, District
Managers and all Store Management within assigned territories.
Community Marketing Program / DICK’S Team Sports HQ -Build
relationships with community teams, leagues, and organizations
encouraging them to choose DICK’S as their sporting goods retailer
of choice. -Increase merchandise sales, traffic counts, customer
conversion through strategic programming, which includes: community
youth sports kits, in-store events, couponing and promoting the
additional services within DICK’S Team Sports HQ -Leverage
Community Marketing assets including but not limited to Community
Youth Sports (CYS) kits, equipment and promotional items, and cash
budget to drive traffic in-store. -Leverage Community Marketing
assets to promote the DICK’S Sporting Goods brand through league
partnerships such as: logo on uniforms, signage, team websites and
other related platforms. -Work with stores in assigned territory to
ensure proper execution of Community Marketing programming
including CYS kit distribution and in-store events. -Support and
educate youth sports organizations on the benefits of TSHQ and
solutions it provides youth sports organizations. Benefits include
online registration and websites, customized uniforms and fan wear,
and donation and sponsorship support Marketing Event / Program
Execution -Ensures execution and evaluation of all territory level
(local, district, market and regional) marketing activities,
national events, partnerships and initiatives including Community
Youth Sports Program, new store marketing programs and other
related sponsorship opportunities as directed. -Serve as
cross-functional liaison between stores, property management and
external partners to ensure execution of programs from conception
to conclusion. -Proactively plan, prepare and provide comprehensive
support and communication that detail all specifics related to
in-store events and programs as directed. -Evaluate qualitatively
and quantitatively each event/program and proactively suggest
enhanced measures of success. Sponsorships/Donations/CRM -Evaluate
and execute Dick’s Sporting Goods donations requests working in
conjunction with Sponsor port program. -Recording of all asset
distribution and contract management working in conjunction with
local CRM program (Property Port) -Serve as local liaison for
community giving and charitable programs. Ensure proper execution
of partnerships with teams, events, etc. Miscellaneous -Evaluate
and manage territorial Community Marketing budget and related
expenses. -Assist stores/corporate with key product and competitive
information for important sales and promotional events. -Provide
feedback to corporate on various territorial market programs,
events and product opportunities with assigned territory. -Develop
relationships with vendors, sales reps, and service organizations
that do business with our company. -Communicate new and regional
product opportunities to our buyers and merchandising organization.
-Deliver level of excellence and professionalism on all events,
programs or projects as assigned. -Serve as approved media trained
associate capable of talking to media on behalf of DICK’S as
directed by SSC -Assist in managing promotional aspects of DICK’S
Grand Openings events QualificationsBachelor's Degree with 4-year
college degree in Marketing, Advertising, Business Administration
or Communications 3 - 5 Years of related experience as a regional
or company merchandise or marketing professional in a retail or
multi-unit environment Excellent interpersonal and team building
skills Ability to multi-task and work independently in a fast-paced
environment Flexible availability in work schedule including some
nights, weekends and holidays. Some travel within territory
required
Keywords: DICK'S Sporting Goods, Harrisburg , Community Marketing Manager - Central Pennsylvania, Executive , Harrisburg, Pennsylvania
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