Product Marketing Manager - Digital Growth
Company: Confluent
Location: Harrisburg
Posted on: August 6, 2022
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Job Description:
Confluent is pioneering a fundamentally new category of data
infrastructure focused on data in motion. Have you ever found a new
favorite series on Netflix, picked up groceries curbside at
Walmart, or paid for something using Square? That's the power of
data in motion in action-giving organizations instant access to the
massive amounts of data that is constantly flowing throughout their
business. At Confluent, we're building the foundational platform
for this new paradigm of data infrastructure. Our cloud-native
offering is designed to be the intelligent connective tissue
enabling real-time data, from multiple sources, to constantly
stream across the organization. With Confluent, organizations can
create a central nervous system to innovate and win in a
digital-first world. We're looking for self-motivated team members
who crave a challenge and feel energized to roll up their sleeves
and help realize Confluent's enormous potential. Chart your own
path and take healthy risks as we solve big problems together. We
value having diverse teams and want you to grow as we grow-whether
you're just starting out in your career or managing a large team,
you'll be amazed at the magnitude of your impact. About the Role
We're looking for a motivated and experienced Product Marketing
Manager who has experience with software development and/or data
architecture. This person will help drive top-of-funnel adoption
and awareness of Confluent among technical audiences such as
developers, architects, and technical executives. As a Product
Marketing Manager for Confluent, you will be responsible for owning
the messaging, positioning, and overall go-to-market strategy of
Confluent in close partnership with SEO, Digital Growth, and
Product Marketing. You'll also work closely with colleagues from
Developer Relations, Lifecycle, and other teams across the company
to execute a seamless content strategy that caters to every step of
the user journey. What You Will Do: + Define and evolve the
messaging and positioning of Confluent and how it contributes to
Confluent's data platform story + Create, maintain and support
compelling website content and examples that showcase the value of
Confluent + Build and execute on a clear product and go-to-market
strategy to increase brand awareness with new and existing
customers through organic, top-of-funnel growth in partnership with
digital growth, SEO, and product marketing teams + Work with SEO
and content strategy teams to determine technical content plans
across solutions, use cases, and competitive comparisons geared
towards a technical audience + Author blogs, whitepapers, and
reference architectures on Confluent solutions, use cases, and
features, as well as Apache Kafka and data analytics more broadly +
Engage with technical practitioners and contributors looking to
learn more about Confluent and Apache Kafka or to evaluate
streaming alternatives across online third-party platforms +
Evangelize real-time data solutions to the most common and
high-impact use cases that our customers are facing in online
guides, reference materials, use cases, and examples + Identify any
product gaps inhibiting GTM success for Confluent and work with
Product Management to prioritize developer needs into the roadmap
What You Will Bring: + Have 3+ years of product marketing
experience supporting B2B SaaS products for technical users + Have
strong product marketing skills that translate to clear
copywriting, product evangelism, competitive positioning, and
messaging + Thrive in cross-functional environments and can
effectively collaborate with a wide range of stakeholders and teams
+ Have a data-informed mindset and are driven to set measurable
goals for every project you take on + Are incredibly organized and
efficient-you take on complex projects and own them from start to
finish + Approach all projects with a developer-first mindset What
Gives You An Edge: + If you have experience with Apache Kafka, data
architecture, cloud services, or distributed systems + Content
marketing/SEO knowledge is a bonus #LI-CM2 Come As You Are At
Confluent, equality is a core tenet of our culture. We are
committed to building an inclusive global team that represents a
variety of backgrounds, perspectives, beliefs, and experiences. The
more diverse we are, the richer our community and the broader our
impact. Employment decisions are made on the basis of job-related
criteria without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, veteran
status, or any other classification protected by applicable law.
Confluent requires all employees (in office and remote) in the U.S.
to be vaccinated for COVID-19. Consistent with federal, state, and
local requirements, Confluent will consider requests for reasonable
accommodation based on medical conditions/contraindications or
sincerely-held religious beliefs where it is able to do so without
undue hardship to the company. Click here to review our California
Candidate Privacy Notice
(https://www.confluent.io/candidate-privacy/) , which describes how
and when Confluent, Inc., and its group companies, collects, uses,
and shares certain personal information of California job
applicants and prospective employees. #LI-Remote
Keywords: Confluent, Harrisburg , Product Marketing Manager - Digital Growth, Executive , Harrisburg, Pennsylvania
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