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Head of Marketing Data Management

Company: General Motors
Location: Harrisburg
Posted on: November 22, 2022

Job Description:

**Job Description**As part of the larger Performance Driven Marketing (PDM) team, the Head of Data Management, is a cornerstone role in enabling the development and roll-out of world-class modern marketing capabilities at General Motors. The role will champion the reimagining of GM's marketing data ecosystem which is the underpinning of the modern marketing vision at GM. This role will help create modern marketing experiences for customer through re-imagining the existing ecosystem, consolidating the data footprint across services and experiences and work closely with the technology teams to enable and deploy that vision. The role requires to influence and manage a broad set of stakeholders outside of PDM's planning & insights, measurement sciences, martech solutions, marketing operations, and consent & privacy groups.In this role, you'll be responsible for leading the Data Management capability that will operationalize GM's modern marketing vision through personalized experiences. You will need to apply the fundamental principles of data framework to innovate and re-imagine the landscape. You will be responsible for the architectural strategy, stewardship and governance of the data ecosystem along with implementing data quality practices for use.This role requires self-starter, with deep expertise in dealing with large complex datasets. We are looking for a creative problem solver and collaborator who can establish vision and sell-in across a diverse and matrixed group of stakeholders. A proven track record designing and building ecosystems like identity-based data management platforms, data governance and creating and maintaining critical data assets. Knowledge and expertise of Marketing is preferable (email, CMS, AdTech, websites, etc.)+ Lead a team of data managers, stewards and architects across multiple geographic locations and commit to their development and growth+ Responsible for the roadmap used to define and build enterprise-wide modern marketing technology architecture.+ Understand industry direction and best practices. Create a unified view of architecture that encompasses technology, data, and people.+ Collaborate with several functions within GM like Information technology team and the Data and Analytics office to drive marketing data strategy+ Ensure strong data stewardship across the marketing data assets, including governance, quality and standardization of dataChampion the data strategy for all of Marketing to align and accelerate the Martech strategy+ Designs and develops strategies, processes, policies or original solutions to highly complex issues; often involving multiple functions+ Work in deep partnership with PDM peers to craft a comprehensive PDM toolkit and flawless product operating model resulting in a well-oiled machine for the enterprise+ Responsible for translating business and marketing expectations into data strategies, capabilities, and business justification and execute to that vision and strategy**Additional Job Description**+ 10+ years of relevant professional experience with a background in data, marketing technology, marketing analytics, AI / ML (Microsoft, Adobe, etc.)+ Significant previous experience in matrixed organizations, with an understanding of embedded / central structures+ Experience leading large teams in a matrixed structure with budgetary responsibility+ Expert knowledge in 1st party data collection and management, including data taxonomy design+ Expert in MarTech tools and solutions, including large complex data platforms+ Familiarity with Data Management, Data Governance and Data Quality practices+ Experience with Metadata management+ Hands-on experience with customer-level event and attribute data for audience segmentation, targeting, and measurement+ Previous experience working with CRM data+ Strong influencing skills and an ability to navigate through complex decision-making processes with multiple stakeholders+ Excellent ability to break down and communicate complex ideas into actions and present to senior level leaders+ High level of ownership, quantitative savvy, and entrepreneurship+ Advanced degree preferred_Compensation:_+ The expected base compensation for this role is: ($162,175 - $248,394). Actual base compensation within the identified range will vary based on factors relevant to the position.+ **Bonus Potential:** An incentive pay program offers payouts based on company performance, job level, and individual performance._Benefits:_+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.\#LI-Remote, #gmremote**This is a remote position, the selected candidate can reside and perform the work from anywhere within the United States.** **We are unable to consider candidates who require sponsorship.****About GM**Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.**Why Join Us**We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.**Benefits Overview**The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:--- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;--- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;--- Company and matching contributions to 401K savings plan to help you save for retirement;--- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;--- Tuition assistance and student loan refinancing;--- Discount on GM vehicles for you, your family and friends.**Diversity Information**General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.**Equal Employment Opportunity Statements**The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:**Our Company (https://search-careers.gm.com/ourcompany)****Our Culture****How we hire??????? (https://search-careers.gm.com/howwehire)**Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.**Explore our global location** **s**The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Keywords: General Motors, Harrisburg , Head of Marketing Data Management, Executive , Harrisburg, Pennsylvania

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