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Marketing Manager, ClinicalPath

Company: RELX INC
Location: Harrisburg
Posted on: November 26, 2022

Job Description:

Do you enjoy leading creative marketing programs?Are you motivated by the opportunity to contribute to diverse elements of marketing?About our TeamElseviers ClinicalPath (formerly Via Oncology) presents evidence-based oncology pathways embedded in the clinical workflow, and the associated analytics. We do this to help care teams make consistent, well-informed decisions for high quality patient care. About the RoleYou will lead marketing programs to raise brand awareness, deliver sales leads and bring new product functionality to market. You will also support our business goals within the healthcare community. Responsibilities

  • Develop and execute an annual strategic marketing plan with focus on meeting our business objectives.
  • Build integrated marketing programs. This includes events, content marketing campaigns, digital advertising (e.g., search, social), email outreach, go-to-market campaigns, and public relations support.
  • Deliver customer-facing elements of product launch plans, working with colleagues across departments.
  • Stay informed on our customers and market conditions to produce content (webinars, white papers, case studies, videos, etc.) that sparks interest from our target audience.
  • Create messaging and assets to empower our sales colleagues such as value stories, presentation decks, and product collateral.
  • Collaborate with our events team to manage pre- and post-show promotions and in-show execution for conferences and exhibits
  • Collaborate with our digital marketing team to create and optimize content for Elseviers website, search and display ads, social media, and other digital channels.Requirements
    • Have higher education in related field.
    • Have 3-5 or more years of marketing experience
    • Experience in healthcare marketing, B2B marketing and/or product marketing
    • Have excellent project management skills across multiple time-sensitive projects
    • Have ability to develop high-level strategic plans and execute at a detailed tactical level
    • Demonstrate openness to pursuing new ideas balanced with fulfilling established processes
    • Possess creative problem-solving skills and ability to adapt with changing prioritiesWork in a way that works for youWe promote a healthy work/life balance across the organization. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, family leave and tuition reimbursement, we will help you meet your immediate responsibilities and long-term goals.
      • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productiveWorking with usWe are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it. At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
        • Comprehensive, multi-carrier health plan benefits
        • Disability insurance
        • Dependent Care and Commuter Spending Accounts
        • Life and Accident Insurance
        • Retirement Benefits (Salary Investment Plan/Employer Stock Purchase Plan)
        • Modern Family Benefits, including adoption and surrogacyWorking for you About UsA global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the worlds grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. Join Us Purposeful WorkWhen you work with us, your work matters. You are part of an organization that nurtures your curiosity to stimulate innovation for the communities that we serve.Growing Every DayLike the communities we serve, you are on a constant path of discovery to shape your career and personal development.Colleagues Who CareYou will be part of the Elsevier family. We will support your well-being and provide the flexibility you need to thrive at work and home.Together, we create possibilities.Join us!Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120. Please read our Candidate Privacy Policy (https://www.relx.com/careers/join-us/privacy) RELX is a global provider of information and analytics for professional and business customers across industries.We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.In short, we enable our customers to make better decisions, get better results and be more productive.

Keywords: RELX INC, Harrisburg , Marketing Manager, ClinicalPath, Executive , Harrisburg, Pennsylvania

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