Director of Marketing
Company: Harrisburg University of Science and Technology
Posted on: May 27, 2023
As the Director of Marketing for Harrisburg University - Online (HU Online), the role encompasses developing and executing a compelling marketing strategy to enhance the university's reputation as a leading STEM-focused institution. Reporting directly to the Managing Director of HU Online, the Director of Marketing should understand the online admission cycle to execute marketing and communication efforts to support recruitment, admission, and enrollment. Responsibilities include leading all lead generation efforts, creative development, email marketing, and web communications to support the university's reputational goals. The Director of Marketing should also establish and manage a coherent and compelling University brand governance while maximizing its value through compelling strategies, campaigns, and partnerships. The Director of Marketing is also responsible for ensuring that the University brand is protected and enforced in approved uses.
This role provides an exciting opportunity for an individual who is an effective planner, content strategist, and project manager to prioritize effective and efficient workflow processes and influence marketing and communication efforts across various digital channels, including web, email, social media, and other digital marketing platforms. The ideal candidate should possess strong communication skills and integrated marketing and communication skill sets that are both strategic and analytical to support admission marketing strategies.
Minimum Acceptable Qualifications:
Keywords: Harrisburg University of Science and Technology, Harrisburg , Director of Marketing, Executive , Harrisburg, Pennsylvania
here to apply!