Associate Manager, Portfolio Innovation THX
Company: The Hershey Company
Location: Hershey
Posted on: September 19, 2023
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Job Description:
Associate Manager, Portfolio Innovation THX
Posted Date:
Sep 12, 2023
Requisition Number:
118606
Job Title: Associate Manager, Portfolio Innovation THX
Job Location: Hershey, PA
Summary:
The Associate Manager has responsibility for specific projects and
activities to drive commercial growth. This Associate must be a
strong leader of people in cross-functional assignments as he/she
plays a leadership role throughout the organization, coordinating
with other functional areas to ensure necessary actions occur in
support of his/her marketing position. This position plays a
leadership and/or project management role with external suppliers
such as marketing agencies, co-manufacturers, co-packers, external
vendors, etc.
This position requires strong analytical skills as well as an
ability to translate analysis on the business into recommended
programs affecting all major marketing variables. These marketing
variables include new products, portfolio changes, pricing,
promotion, retail storytelling, omnichannel store merchandising,
content development and other key programs that could affect the
short- and long-term business goals for The Hershey's Experience.
This role requires a keen view of the external environment
including general trends impacting the business, competitive
assessments, and an understanding of both consumers and
customers.
The individual in this position supports the development of
strategic, consumer-based innovation initiatives for THX. This
individual will support strategy development and help address
trends/unmet consumer needs and brand white-space opportunities to
achieve innovation growth and profit targets. This includes the
identification and assessment of strategic opportunity areas and
development of new initiatives, from discovery and ideation,
through to commercialization assumptions using THX Innovation
processes.
Responsibilities:
Qualifications:
Education:
Experience/ Skills:
#LI-MB1
#LI-Hybrid
Nearest Major Market: Harrisburg
Keywords: The Hershey Company, Harrisburg , Associate Manager, Portfolio Innovation THX, Executive , Hershey, Pennsylvania
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