Jr. Web Marketing Specialist - Analytics Track

Company: WebFX, Inc.
Location: Harrisburg
Posted on: January 15, 2022

Job Description:

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.

We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? More info below!

What We're Looking For

Desired Education
Bachelor's Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

General Knowledge
Solid understanding of the Internet
Solid understanding of basic copywriting
Solid web copywriting skills

Experience
Should have customer service experience in any industry
Part time/summer job/internship experience is a must
Basic HTML experience (a plus)
Advertising agency experience (a plus)
Any digital marketing experience (a plus)
Experience with Google Analytics (a plus)

Qualities
Stays up to date on new changes to the web and actively reads several blogs
Professional, dependable, solid work ethic
Detail-oriented
Self-motivated
An eye for detail
Dedication to quality and high level of follow through
Approaches problem solving proactively and in a professional manner
Excellent time/project management skills
Solid analytical skills and ability to make decisions based on data
Creative problem solving abilities
Ability to meet deadlines
Outstanding written communication skills

What You'll Do

Responsibilities
Optimizing client website for search engines (on-page SEO)
Working under senior digital marketers and supporting them on some of our largest campaigns and client accounts
Developing SEO content strategy for our copywriting team to create
Creating digital marketing campaign reports
Analyzing competitors' websites and online marketing initiatives
Managing client SEO and PPC campaigns
Correcting technical issues on the backend of websites
Optimizing web content for keywords related to customer products and services
Managing email marketing campaigns
Performing A/B, website usability, and website conversion rate testing
Driving client success on the web

Percentage Breakdown
5% analyzing clients' competitors
10% writing ad copy, emails, etc
10% creating revenue, ROI and traffic reports for client campaigns
10% client strategy and analytics
15% managing other digital marketing campaigns - i.e. Email, CRO, etc.
15% building/developing content strategy
15% managing client ad campaigns
20% updating website content
Note: The Jr. Web Marketing Specialist- Analytics Track is not a client-facing position

Training
Our "Bootcamp" web marketing training program will be provided for new WebFX "family members" to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.

What You'll Get

Opportunities for Growth
WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.

Potential Promotional Path for Jr. Web Marketing Specialist:
Digital Marketing Research Consultant
Director of Digital Marketing
Sr. Digital Marketing Research Consultant

Compensation
$37,500 to $39,500 (potentially higher based on work experience)
Potential additional bonus may be offered for GPA's of 3.8+ & graduating with high honors

Candidates interested in the Jr. Web Marketing Specialist - Analytics Track position may also have interest in:
Digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, customer service, writing, editing, research, communications, entry level, etc.
WebFX Perks & Benefits
Flexible Schedule
Pet Friendly Office
Profit Sharing
Little Amps Coffee & Tea Bar
Yoga
On-site Fitness Center
150% Company Match Of Personal Charity Donations
Supplemental Insurance
IRA With Company Matching
Generous Paid Time Off
Employee Wellness Program
FXLearns Library
Activity Groups
Humanitarian Trips
Health/Vision/Dental Coverage
New Parent Support
Casual Dress Code
Home Buyer Program
Personal Desk Fund
Green Commute Benefits
Pawternity Leave

Keywords: WebFX, Inc., Harrisburg , Jr. Web Marketing Specialist - Analytics Track, IT / Software / Systems , Harrisburg, Pennsylvania