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Regional Market Development Manager-Healthcare Content

Company: Thermo Fisher Scientific
Location: Harrisburg
Posted on: August 2, 2020

Job Description:

Job Description Job Title: Regional Market Development Manager-Healthcare Content Requisition ID: 121779BR Location: US - Remote What will you do? The Regional Market Development Manager (RMD) is responsible for the Go-to-Market strategy development, implementation and demand generation in North America. S/he will be responsible for developing and implementing local regional campaigns as well as implementing globally developed campaigns within the region in support of the yearly revenue objectives for the research, biobanking, testing and agrigenomics segments. Reports to Director, Regional Market Development. Ideal candidates for this position will be a results-oriented leader and will coordinate closely with Global Market Development, Product Management, Sales and other partners at various levels in the company. S/he acts as project lead and liaison to internal and outside vendors, maintaining excellent professional relationships, in order to facilitate the conversion of marketing ideas and messages into effective marketing programs. S/he will be responsible for defining and implementing regional and globally developed campaigns, events and promotions to build a pipeline of prospects, and engage with customers across research and industrial segments. The candidate would have the opportunity to collaborate across multi-disciplinary teams and cultivate key partnerships with KOLs in support of strategic programs. Successful candidates will combine strong scientific understanding with strategic analysis, business acumen and leadership skills Responsibilities: • Lead cross functional teams as an individual contributor to develop tactical action plans that drive revenue growth. • Develop annual strategic marketing plans and network them with Sales, Product Management and Global Market Development. Proactively lead a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship. Update plans quarterly based on the market opportunity and channel feedback and network them for alignment and execution support. • Drive qualified lead generation and conversion programs that result in sales and long-term customer satisfaction. Measure and report on market effectiveness. • Develop messaging & tools that communicate the value/brand directly to customers through multiple channels, including sales force, digital marketing, events and word of mouth strategy. • Gain customer insights to develop tools and shorten the sales cycle. • Synthesize customer experiences and feedback to product management and global marketing for strategic message, applications and product concepts. • Support Commercial in-field activities including customer & field education on utilization of new and existing TaqMan and microarray-based products. • Develop scientific proof points to increase system placements and reagent utilization. • Maintain relevant knowledge of competitive activities and develop effective countermeasures. • Develop and implement sales force training with assistance from relevant partners; participate in sales discussions and customer visits, where possible. • Work collaboratively with the sales force on business development opportunities. • Lead and drive strategy, cross-business coordination and tactical execution for selected North America-based trade shows and conferences, from large international conferences, to smaller local workshops and seminars. • Establish relationships with customers, key opinion leaders How will you get there? Education: • Bachelor's degree in Molecular Biology, Genetics, Biology Experience: Min. of 5 years in a Life Sciences or genomics in a marketing or product marketing role. Preferred: Experience in sequencing, genotyping or expression markets. Sales experience a plus. In depth knowledge of the genomics market and competitors with knowledge of applications. Lab experience in genomics technologies such as PCR, Microarray or Sequencing Required: Has thorough functional understanding of corporate marketing functions, planning and strategy. Preferred: Proven track record of success in growing sales in clinical molecular genetics or diagnostics, including managing relationships with Key Customers/ opinion leaders in their field Proven experience in a strategic role working collaboratively and independently to drive results Required: Customer focused, results driven and demonstrated business acumen Required: Able to develop, align and execute impactful tactical plans with clear objectives, quality deliverables and key performance metrics. Required: Ability to work on problems of routine to diverse scope. Ability to influence at a senior level without direct authority. Identifies problems, proposes resolutions, answers questions from customers and sales colleagues, gains cooperation of others to implement efficient solutions. Field travel up to 25% travel. COMMUNICATION, WRITTEN AND ORAL • Part

Keywords: Thermo Fisher Scientific, Harrisburg , Regional Market Development Manager-Healthcare Content, Other , Harrisburg, Pennsylvania

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