Product Marketer
Company: Rocket Software, Inc.
Location: Harrisburg
Posted on: August 2, 2022
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Job Description:
**It's fun to work in a company where people truly BELIEVE in
what they're doing!****Job Description Summary:**Job Overview:The
Product Marketer is the marketing champion of Rocket Software
products. In this role, the Product Marketer will be responsible
for global, day-to-day management of product messaging and
execution of marketing strategies to drive adoption of Rocket's
products in new markets. In addition, the Product Marketer will
also execute product launches, develop core positioning,
participate in the development of sales training, support strategic
partners, and create demand generation programs.**Essential Duties
and Responsibilities** :+ Drive Go-to-Market execution for a
product line and/or solution including methods for customer
acquisition as well as customer retention.+ Develop market
segmentation, including investigation and recommendation of
applicable vertical markets+ Build and develop value statements &
use cases.+ Create product collateral, customer case studies, white
papers, Web content, and sales tools to promote Rocket's Enterprise
Search solutions.+ Support all stages of the sales cycle and help
to script and design standard product presentations as necessary.+
Measure effectiveness of product marketing programs.+ Maintain
product launch plans.+ Identify best opportunities for lead
generation.+ Identify product references for industry and customer
referrals.+ Participate in website design process
(microsites/marketing web applications).**Required
Qualifications:**+ 5 + years of Product Marketing experience with
enterprise software experience preferred+ Working knowledge of
enterprise software and how customers use these solutions to solve
specific business problems.+ Ability to convey complex technical
benefits to business audiences.+ Ability to work in a
deadline-oriented environment and handle multiple projects
simultaneously.+ Solid project management and organization skills.+
Familiarity with messaging to multiple buyer and user personas
sets.+ Proven ability to work effectively with internal
stakeholders in multiple departments.+ Ability to work
independently with minimal direction.+ Knowledge of Rocket Software
and IBM product knowledge is a plus, but not required+
Understanding of database management systems such as Salesforce.com
or other customer relationship marketing tools including creating
custom reports and organizing, tagging, segmentation, import and
export of CRM data+ Familiarity with marketing automation systems
(Eloqua, Marketo, etc.)**Information Security:**Information
security is everyone's responsibility. A fundamental principle of
information security at Rocket Software is that all individuals in
the organization have a responsibility for the security and
protection of company information and IT Resources over which they
have control, according to their role.**Diversity, Inclusion &
Equity:**At Rocket we are committed to an inclusive workplace
environment, where every Rocketeer can thrive by bringing their
full selves to work. Being a Rocketeer means you are part of our
movement to continually drive inclusivity, diversity and equity in
our workforce.\#LI-EA1\#LI-RemoteRocket Software Inc. is committed
to creating a diverse environment and is proud to be an equal
opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, gender, gender identity or expression, sexual
orientation, national origin, genetics, disability, age, or veteran
status. Rocket Software Inc. is also committed to compliance with
all fair employment practices regarding citizenship and immigration
status.Rocket is committed to working with and providing reasonable
accommodation to individuals with physical and mental disabilities.
If you need special assistance or an accommodation while seeking
employment, please call: 781-577-4321 or send an email to
hr@rocketsoftware.com. We will make a determination on your request
for reasonable accommodation on a case-by-case basis._If you like
wild growth and working with happy, enthusiastic over-achievers,
you'll enjoy your career with us!_
Keywords: Rocket Software, Inc., Harrisburg , Product Marketer, Other , Harrisburg, Pennsylvania
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