Digital Marketing Specialist

Company: Triple Crown Corporation, Inc.
Location: Harrisburg
Posted on: January 19, 2023

Job Description:

About the position...The Digital Marketing Specialist will mainly be responsible for creating and executing the digital marketing plans for Triple Crown Corporation and Colonial Golf and Tennis Club.Create, monitor, and optimize social campaigns.Complete A/B testing with data reports and make informed recommendations with this information.Maintain Triple Crown Corporation and Colonial Golf & Tennis Club social media pages (Facebook, LinkedIn, Instagram, Twitter).Develop visual assets for digital campaigns.Keep up to date on the latest trends and forms of advertisement.Attend regular meetings with Senior Marketing Director and website provider to collaborate on new content ideas.Update company intranet and online calendar.Video production and editing.Analyze competitor marketing strategies by Keyword Research.What we are looking for from you...Bachelor's Degree in Marketing, Digital Media, Communication or other related fieldMinimum of 2 years in Digital Marketing experience is requiredKnowledge of Google AdWords and Online Analytics is requiredKnowledge and understanding of Search Engine Optimization (SEO), Pay-per-click Advertising (PPC), Conversion Rate Optimization (CRO)Experience in marketing for Real Estate, Construction, Hospitality is preferred but not requiredProficient in Microsoft Office, WordPress, Adobe Creative Suite, Photoshop and other marketing programsExperience using various social media platforms and knowledge of engagement strategiesSomeone who is creative!Why work for Triple Crown Corporation??Ranked #2 in the Fastest Growing Companies in Central PA for 2021Stable, Growing, Successful company with over 45 years of success in the Greater Harrisburg area!Active Military/Veteran friendly workplaceHealth, Dental, and Vision insurance for employee and familyRetirement Plan - 401K with employer match & profit sharing11 PTO days within the first 6 months of employmentSelected applicant will be subject to a background check and pre-employment drug/alcohol testing.We are an Equal Opportunity Employer

Keywords: Triple Crown Corporation, Inc., Harrisburg , Digital Marketing Specialist, Other , Harrisburg, Pennsylvania