Marketing Lead Specialist - Deloitte Consulting Finance Transformation
Company: Deloitte
Location: Harrisburg
Posted on: May 16, 2022
Job Description:
Marketing Lead Specialist: Finance Transformation
Are you a marketing professional who is unafraid to think
differently, always thinks strategically, and keeps current on the
latest trends? Are you a team player who can creatively build
campaigns tied to business objectives? Do you see yourself as a
strong collaborator who is looking to take your skills to the next
level? We are seeking a passionate and experienced professional to
join our Consulting Marketing team to design and execute integrated
marketing campaigns for Deloitte's Finance Transformation team
portfolio. The ideal candidate will have prior marketing experience
in the B2B technology product and/or B2B professional services
industry, and the ability to drive and manage a variety of robust
marketing programs for finance, technology and business process
offerings. If this is you, hit the "apply now" button!
Work You'll Do:
In this role, you'll work closely with the Finance Transformation
Consulting Marketing team on the strategy, planning and execution
of best-in-class, integrated marketing and communications campaigns
that enhance our Finance Transformation brand in the market and
illustrate the breadth and depth of our finance expertise serving
CFOs and finance executives. In this role, your responsibilities
will include:
- Strategic marketing planning & execution - Develop and
implement integrated marketing campaigns and tactics to support the
goals and objectives of Deloitte's Finance Transformation
solutions
- Build and enhance awareness of Deloitte's finance
transformation capabilities and build our brand as trusted advisors
to the CFO leveraging the full spectrum of our finance capabilities
across Deloitte organization
- Provide strategic counsel, idea generation and consultation in
support of Finance Transformation's growth agenda, including
driving 'down-funnel' engagement and lead generation for the Sales
team, through targeted demand generation campaigns
- Collaborate across multiple teams including the business
leaders, internal and external communications, analyst relations,
alliances and Deloitte's in-house Green Dot Agency
- Engage our internal agency on the successful execution of
campaigns, and help oversee the on-time and on-budget delivery of
campaigns
- Manage external agency relationships to execute specialized
projects
- Use a data driven approach to assess campaign success,
developing & tracking KPIs, and optimize future campaign
tactics
- Bring innovative thinking and leading marketing practices to
all marketing activities
Required Qualifications:
- 5-8+ years of related experience in marketing, with a focus on
business marketing strategy and planning
- Understanding of integrated marketing strategies and tactics
and how they come together to provide measurable results
- Team-oriented approach with ability to take initiative,
prioritize and simultaneously manage multiple projects and tasks
while meeting client expectations and deadlines
- Outstanding interpersonal, written, verbal and presentation
skills
- Polished executive presence and professional client service
manner
- Demonstrated ability to be collaborative and interact with all
levels of management
- Flexibility, adaptability and level of comfort with ambiguity
and fluid priorities
- Strong project management skills, with attention to detail and
excellent follow-through skills
- Superior Microsoft Office skills (e.g., Word, Excel,
PowerPoint, Outlook); familiarity with integrating various
technologies to support marketing efforts
- Bachelor's Degree in Marketing, Communications, English or
related business field
- Ability to travel 10%, on average, based on the work you do and
the clients and industries/sectors you serve.
Preferred Qualifications:
- Experience in technology based services and solutions
- Experience creating and executing marketing strategies and
campaigns
- Previous experience in a professional services environment
- Advanced degree
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Keywords: Deloitte, Harrisburg , Marketing Lead Specialist - Deloitte Consulting Finance Transformation, Professions , Harrisburg, Pennsylvania
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