Marketing Lead Specialist - Deloitte Consulting Finance Transformation

Company: Deloitte
Location: Harrisburg
Posted on: May 16, 2022

Job Description:

Marketing Lead Specialist: Finance Transformation

Are you a marketing professional who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? Do you see yourself as a strong collaborator who is looking to take your skills to the next level? We are seeking a passionate and experienced professional to join our Consulting Marketing team to design and execute integrated marketing campaigns for Deloitte's Finance Transformation team portfolio. The ideal candidate will have prior marketing experience in the B2B technology product and/or B2B professional services industry, and the ability to drive and manage a variety of robust marketing programs for finance, technology and business process offerings. If this is you, hit the "apply now" button!

Work You'll Do:

In this role, you'll work closely with the Finance Transformation Consulting Marketing team on the strategy, planning and execution of best-in-class, integrated marketing and communications campaigns that enhance our Finance Transformation brand in the market and illustrate the breadth and depth of our finance expertise serving CFOs and finance executives. In this role, your responsibilities will include:

• Strategic marketing planning & execution - Develop and implement integrated marketing campaigns and tactics to support the goals and objectives of Deloitte's Finance Transformation solutions
• Build and enhance awareness of Deloitte's finance transformation capabilities and build our brand as trusted advisors to the CFO leveraging the full spectrum of our finance capabilities across Deloitte organization
• Provide strategic counsel, idea generation and consultation in support of Finance Transformation's growth agenda, including driving 'down-funnel' engagement and lead generation for the Sales team, through targeted demand generation campaigns
• Collaborate across multiple teams including the business leaders, internal and external communications, analyst relations, alliances and Deloitte's in-house Green Dot Agency
• Engage our internal agency on the successful execution of campaigns, and help oversee the on-time and on-budget delivery of campaigns
• Manage external agency relationships to execute specialized projects
• Use a data driven approach to assess campaign success, developing & tracking KPIs, and optimize future campaign tactics
• Bring innovative thinking and leading marketing practices to all marketing activities
  Required Qualifications:
  
  • 5-8+ years of related experience in marketing, with a focus on business marketing strategy and planning
  • Understanding of integrated marketing strategies and tactics and how they come together to provide measurable results
  • Team-oriented approach with ability to take initiative, prioritize and simultaneously manage multiple projects and tasks while meeting client expectations and deadlines
  • Outstanding interpersonal, written, verbal and presentation skills
  • Polished executive presence and professional client service manner
  • Demonstrated ability to be collaborative and interact with all levels of management
  • Flexibility, adaptability and level of comfort with ambiguity and fluid priorities
  • Strong project management skills, with attention to detail and excellent follow-through skills
  • Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
  • Bachelor's Degree in Marketing, Communications, English or related business field
  • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve.
    Preferred Qualifications:
    
    • Experience in technology based services and solutions
    • Experience creating and executing marketing strategies and campaigns
    • Previous experience in a professional services environment
    • Advanced degree
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Keywords: Deloitte, Harrisburg , Marketing Lead Specialist - Deloitte Consulting Finance Transformation, Professions , Harrisburg, Pennsylvania