Senior Director, Marketing, Generic Medicines

Company: United States Pharmacopeia
Location: Rockville
Posted on: January 3, 2026

Job Description:

Description Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide. At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health. USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific mindsregardless of backgroundto contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment. Brief Job Overview The Sr. Director, Marketing, Generic Medicines will drive a strategic growth strategy for USP standards and solutions in line with USP revenue growth goals. This role is responsible for understanding the Generic Medicines market, and target customer dynamics to shape strategies and plans that successfully deliver revenue and KPI goals. This includes co-leadership of program unit teams with Science colleagues and development of Annual Plans, Marketing plans and Go-to-Market strategies that align with USP 2030 strategy. The incumbent will be responsible for managing a comprehensive portfolio of products and driving portfolio solutions, and new product roadmaps that meet customer needs. This role will also oversee development and execution of marketing campaigns including positioning, messaging, budgets and key project initiatives that align with plans. In addition, this candidate will use data and analytics to monitor quarterly performance against key metrics and adjust accordingly to identify new opportunities and achieve growth goals. The ideal candidate is a visionary leader with deep expertise in pharma marketing, a strong grasp of scientific and technical information, and proven success in managing cross-functional teams. This is a professional supervisory position and the incumbent in this role will drive thought leadership needed to deliver goals and also be responsible for the growth and development of direct reports and key staff members. This role will lead a unified team and fostering strong cross-functional collaboration to operationalize strategies and in turn drive USP Mission to support quality medicines and deliver public health impact. This position requires an individual with strong business acumen, strategic thought leadership, critical thinking and analysis, project management, collaboration and communication skills. How will YOU create impact here at USP? As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Additionally, USPs People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments. The Sr. Director, Marketing, Generic Medicines has the following responsibilities to: Define long-term vision and growth strategy for USP standards and solutions that address the Generic Medicines Industry and align with USP growth goals. Develop Annual Plans, Marketing Plans and Go-To-Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders. Co-Lead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross-functional teams. Work closely with Science, Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints. Oversee campaign strategies, tactics and calendars that drive product portfolio performance and that amplify the value of the USP brand. Collect data, insights and conduct market research and analyses, to identify opportunities and to inform marketing decisions. Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance. Present quarterly business reviews including updates, and performance metrics to executive leadership and key stakeholders. Monitor market, competitive and customer trends to identify opportunities for growth and areas for improvement. Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance. Deliver impactful presentations and regular reports to key stakeholders and leadership team. Who is USP Looking For? The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience: Bachelor's degree in business, Marketing, Life Sciences or a related field. 12 or more years of experience in marketing, brand management in pharma, life science, dietary supplement, food, or related field. At least ten (8) years of experience leading and supervising direct reports and staff including cross-functional team leadership. Experience with project and business process management, visual data and analytics, marketing technology and tools such as Adobe Marketo, Oracle, Salesforce, Tableau, others. Exceptional process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals. Excellent presentation and communication skills the ability to inspire trust, confidence, and communicate effectively with internal and external audiences Additional Desired Preferences Masters degree in Business Administration or a related field, or equivalent relevant experience. Deep knowledge of the pharmaceutical industry. Experience with B2B and B2C Supervisory Responsibilities 2 direct reports Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected. Compensation Base Salary Range: USD $202,000 262,150 annually. Target Annual Bonus: % Varies based on level of role. Individual compensation packages are based on various factors unique to each candidates skill set, experience, qualifications, equity, and other job-related reasons. Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor. Job Category Sales & Marketing Job Type Full-Time

Keywords: United States Pharmacopeia, Harrisburg , Senior Director, Marketing, Generic Medicines, Science, Research & Development , Rockville, Pennsylvania